The completed vehicle made its grand debut at the National Gallery of Victoria’s 2022 Gala Dinner, serving as a breathtaking focal point. Parked in front of the NGV, the tartan-wrapped EQS 53 turned heads, embodying the fusion of high fashion, cutting-edge automotive design, and artistic innovation.
The project was more than just a visual spectacle—it was a celebration of creativity, collaboration, and craftsmanship. Seeing the Alexander McQueen tartan glide effortlessly across the EQS 53 was a testament to the power of design and the seamless integration of two seemingly different worlds.