2 Gateway Drive, Carrum Downs, VIC 3201

Fleet Vehicles

Objective: Elevating Brand Presence on the Road

Exotic Graphix collaborated with Alpha Corporate Property Services to develop a bold, professional, and cohesive fleet branding strategy. The challenge? To create a visually striking yet practical design that seamlessly adapts to a diverse fleet, including utes, vans, and various vehicle models of different shapes and sizes. The goal was to ensure a strong, uniform brand presence on the road while maintaining a polished and professional aesthetic that reinforces Alpha Corporate’s industry-leading reputation.

Design Phase: Crafting a Recognizable and Adaptable Visual Identity

With Alpha Corporate’s signature colors as the foundation, Exotic Graphix set out to develop a distinctive vehicle branding language that was both dynamic and flexible. The design had to be instantly recognisable, ensuring that every vehicle—regardless of size or model—reflected Alpha Corporate’s brand identity consistently.
To achieve this, our team focused on:
  • Scalability & Versatility: The design needed to work seamlessly across different vehicle sizes, from compact utes to larger service vans, without losing its impact.
  • Brand Consistency: Key brand elements, including typography, color schemes, and graphical motifs, were carefully integrated to maintain a uniform and professional look across the entire fleet.
  • High-Impact Visibility: Strategic placement of logos, contrasting colors, and bold design elements ensured maximum visibility on the road, reinforcing brand recognition at a glance.

Precision Execution: Bringing the Vision to Life

Once the design was finalized, Exotic Graphix meticulously executed the branding process, utilizing high-quality materials and precision application techniques to ensure longevity and durability. Each vehicle wrap was tailored to fit its specific model while maintaining a cohesive overall look. The result? A fleet that not only stands out visually but also serves as a moving testament to Alpha Corporate’s professionalism and commitment to excellence.
By transforming Alpha Corporate Property Services’ fleet into a mobile branding powerhouse, Exotic Graphix has once again demonstrated its expertise in delivering impactful and innovative signage solutions.

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