2 Gateway Drive, Carrum Downs, VIC 3201

Bluey Activation

Bringing Bluey’s World to Life: An Interactive Installation at Myer

Exotic Graphix partnered with Showtime Attractions to create an exciting and immersive installation at Myer, inspired by the beloved TV show Bluey. Our goal was to design an engaging, interactive experience that captivated children aged 5-7 while ensuring the structure was durable enough to withstand their boundless energy and enthusiasm. The activation needed to be visually stunning, functionally interactive, and capable of evoking the wonder and joy that Bluey brings to its young audience.

Design Phase: Crafting a Recognisable and Adaptable Visual Identity

With design assets provided by Showtime Attractions, we meticulously crafted an entrance that replicated the iconic Bluey house, welcoming children into the world of their favorite show. The entrance was designed to be instantly recognizable, evoking excitement and anticipation as children stepped inside. From there, young visitors entered Bluey’s bedroom, where real beds, plush toys, and interactive elements awaited, providing a tactile and immersive experience.
The experience continued as children journeyed through different rooms of the house, each featuring unique games, artwork, and engaging activities that made them feel like they were truly part of the Bluey universe. Every detail, from the colour scheme to the placement of props, was carefully curated to align with the TV show’s aesthetic and storytelling. Interactive elements such as sound effects, animated displays, and touch-responsive surfaces were incorporated to further enhance engagement, creating a dynamic and memorable experience for young visitors.
Custom-Built Excellence
To bring this vision to life, the Bluey house was custom-built from the ground up, using high-quality materials designed for durability and safety. Every element was crafted with precision to ensure a visually stunning and structurally sound attraction that could endure countless hours of enthusiastic play. Our team employed state-of-the-art fabrication techniques, ensuring that each component was not only accurate to the source material but also robust enough to withstand high foot traffic and energetic interactions.
The installation was designed with modularity in mind, allowing for future adaptability and potential expansion. This approach ensures that the Bluey experience can be modified or extended for new events, keeping the attraction fresh and exciting for returning visitors.
Creating Unforgettable Experiences
This project exemplifies Exotic Graphix’s commitment to creating unforgettable branding and experiential activations. By combining creativity, craftsmanship, and innovation, we transformed a simple retail space into an extraordinary adventure for children and families alike. The success of the Bluey installation reinforces our expertise in delivering high-impact, visually engaging, and functionally durable experiences that leave lasting impressions. We take pride in bringing beloved characters and stories to life, ensuring that each project exceeds expectations and delights audiences of all ages.

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